MICHIGAN ROOTS · PERSONAL GUIDANCE
Meet Nicole and Joshua Lifford.
We’re independent life insurance agents based in Muskegon, Michigan. Our work starts with who you want to protect and what you want coverage to help them do.
MEET OUR AGENCY OWNER
Nicole Lifford
Agency Owner · NPN 19456207
Nicole owns The Lifford Agency. Start a personal conversation about mortgage protection or final expense life insurance by phone or text.
Connect with Joshua.
YOUR DIGITAL BUSINESS CARD
Joshua D. Lifford
Life Insurance Agent · Co-Owner
National Producer Number: 7105629
509.808.0172lifeagent.joshua@gmail.comwww.liffordagency.comDownload vertical business card ↓Independent agents. Clear questions.
As an independent agency, we work with multiple established life insurance carriers. We help people discuss mortgage protection and final expense life insurance, with available products subject to carrier authorization, state rules and underwriting. Learn how to compare carrier options →
Remote service from our home state
We live and work from home in Muskegon and have no walk-in office. Families can begin with a phone or text conversation. Our team serves people across the 50 states, and each responding agent must confirm the licensing and products available for the applicant’s residence.
Explore our Michigan life insurance guide →
What happens after you reach out?
The introductory form records your coverage interest, the people you want to protect and your preferred contact method. An agent reviews your request and follows up personally. Completing it does not start a policy or guarantee approval.
An NPN is a producer identifier, not proof of an active license in every state. Ask the responding agent about the applicable license and proposed insurer before applying.
Questions about the site or your information? Email lifeagent.joshua@gmail.com or read our privacy and contact choices.
Tell us who you want to protect →